VIDUR S. BHATNAGAR
2x founder. 2x acquired. 5x patents. Youngest product owner at SAP. Shipped products across 65+ countries at Amazon. Full-stack from code to design to boardroom.
When everything is P0, nothing is!
Professional Journey
Amazon
Compliance Audit System (CASTR)
AWS Lambda, DocumentDB, ReactJS
Amazon's Transportation Risk & Compliance (TRC) relied on manual, error-prone audit processes in Excel workbooks — lacking granular data for process improvement. CASTR streamlined the entire audit workflow: initiation, preparation, execution, corrective actions, rules management, QA review, and report generation — with real-time metrics and a foundation for automation.
I built the team (25 engineers, 96% retention), designed 30+ screens for the product myself, and shipped a rules-engine-based compliance SaaS handling 10K+ global rules across 17 countries.


Keriton LLC
AngularJS, Ionic, PostgreSQL, AWS
After winning PennApps in Spring 2016, I launched Keriton while still pursuing a masters at UPenn. Leading a lean team of 10, we launched the world's most advanced breastmilk management platform along with the world's first lactation analytics dashboard. Keriton was acquired by Natus Medical (now Integra LifeSciences, NASDAQ: IART).

Engineering & Product Management
Architected the entire platform from scratch — 2 apps, 4 products, 40+ workflows, 60+ database tables, 80+ APIs. Wrote the workflow engine, rules engine, and socket-based printer integrations. Hired a 5-person engineering team and code-reviewed every feature before release. Ran regular design sessions on-site with nursing staff to drive product decisions.
Sales, Marketing & Design
Designed the entire brand and product UI/UX — 40+ screens across 2 cross-platform apps, plus the website, pitch decks, one-pagers, and social media. Scaled the sales operation from zero to $1M+ including process, tooling, and pipeline. Generated 30+ press features organically across national and international outlets. Ran a monthly newsletter delivered to 10,000+ recipients.
Board & Hiring
Ran the board, managed finances, and hired the entire team of 10+ from executives to entry-level.

SAP Labs India
SAP HANA, SQL, C++, Android, J2EE
Three months after joining as an intern, I was named Employee of the Year across 4,500+ people. By 22, I was SAP's youngest Product Owner globally — working between the MD's office in India and SAP Labs Palo Alto.
SAP Sports Analytics - Moneyball for Cricket
SAP HANA, SQL, Predictive Analytics
Used SAP HANA to build predictive cricket analytics over 6 years of IPL and BigBash data. Delivered three products — Auction Analytics, Game Analytics, Game Visualizations. The project generated 30+ press articles and was regularly demoed at SAP's biggest events.
Rohits & Co. (India)
Java, Swings, SQL
Built a desktop ERP suite that automated 15+ workflows for small businesses in India. Cut process time from 30 days to 15 minutes. Product was acquired by an early customer.

20+ Awards & Accolades
Keriton Awards
Healthcare Innovator & Extraordinary Doctors Awards
2018, Philadelphia Business Journal
America's Most Unique Small Business
2018, Paychex
2x Gold Stevie Awards - Startup of the Year
2018, Business Products Industries & Software
Top 10 Philly Startups
2018, Philly Mag & Technical.ly
Vizient Top Performer to Penn Medicine
2018, For use of Keriton
Stories of Innovation Winners
2018, Penn Medicine
MedCity INVEST Pitch Perfect Winner
2018, MedCity News
Startup of the Year
2017, Philly Geek Awards
Impact Pediatric Pitch at SXSW Winners
2017, 8 leading US children's hospitals

SAP Awards
Youngest Product Owner
2014, Global
Employee of the Year - Spirit of Innovation
2013, Across 4,500+ employees
Star Employee - Managing Director's Office
2014
High-Flyer of the Month
May 2014

UPenn Awards
2nd Position PennApps Spring 2016
Automation system for breastmilk management
2nd Position PennApps Fall 2015
Hacked Myo-band for gait visualization
Most Entrepreneurial Hack PennApps Fall 2016
Global trading platform for organic products
Miscellaneous
O1 Visa for Extraordinary Skills
2017, US Government
EB1 Green Card Approved
2019
Government of India C.B.S.E Scholarship
2008-2013, 5 years
UI/UX & Brand Design
I love creating thoughtful UI/UX that delights end users. Entirely self-taught, I've created 100+ design artifacts spanning product interfaces, branding, marketing collateral, and pitch decks.






















Patents & Publications
Patents
Visualization of Key Performance Indicator Dependencies
US20170154291 · Issued Jun 2017
Methods, Systems and Apparatus for Optimization Using Statistical Estimation
US14/098,706 · Issued Apr 2016
Virtual Split Dictionary for Search Optimization
US20150379073 · Issued Dec 2015
Improved Expression of Breastmilk via Automated Methods
WO2017214280A1 · Filed Jun 2016
Multi-Dimensional Visual Analytics for Industries
US14/866,562 & 4107/CHE/2015 (India) · Filed Sep 2015
Publications
30+ Media Features
Vidur S. Bhatnagar, in his own words
↗︎ Technical.ly · Jan 2019Power Moves: 5 Philadelphians Starting 2019 with New Leadership Gigs
↗︎ MedCity News · May 2018Pitch Perfect Winner Spotlight: Keriton CEO Highlights Benefits of Conference Room Pilots
↗︎ MedCity News · May 2018Keriton Wins MedCity INVEST Pitch Perfect Competition
↗︎
Keriton Wins 2 Gold Stevie Awards
↗︎ The Atlantic · May 2018The Problems With Breastfeeding Go Way Beyond Breast Pumps
↗︎ Philly Mag · Feb 201810 Philly Startups to Watch in 2018
↗︎ Technical.ly · Jan 2018Philly's Top 20 Startups: realLIST 2018
↗︎ Times of India · Jan 2018Roorkee Boy's Tech Start-up Adjudged Most Unique Small Business in US
↗︎ Philadelphia Citizen · Aug 2017Keriton Is Like A Swiss Army Knife Of Breastmilk Tracking
↗︎Keriton Wins Startup of the Year at PHL Geek Awards
↗︎ Technical.ly · Mar 2017Keriton Wins Big At SXSW: I Want To Dedicate This Award To Philadelphia
↗︎ MedCity News · Mar 2017Digital Health Startup Helps Hospitals, Mothers With Breast Milk Management
↗︎ Technical.ly · Feb 2017Immigrant-Founded Keriton Raised $1M To Help Keep Premature Babies On Breast Milk
↗︎ Times of India · Mar 2017Start-up Providing Breastmilk Management Gets Over 7-cr Funding
↗︎
Education
Candidate for MS in Robotics - University of Pennsylvania
Major in Artificial Intelligence. Coursework in Machine Learning, NLP, Computer Vision, Software Systems, and Internet & Web Systems. GPA - 4.0/4.0
MBA in HR + Bachelors in Computer Science - Jaypee Institute
Dual degree - finished 6 years of courses in 4 years 7 months. 2nd rank in class. MBA GPA 8.9/10, B.Eng. GPA 8.5/10
Engineer. Founder. Designer.
I started coding in 6th grade and love building software — especially SaaS. As a hands-on technical product manager, I've shipped products from zero to scale, raised capital, closed enterprise deals, and led cross-functional teams.
Engineering
Full-stack — Java, JS, SQL, Angular, React, HTML/CSS. Production systems at scale.
Product
Zero-to-one product development. Customer obsessed. Data-driven prioritization.
Leadership
Built teams, raised $1.5M+, closed $1.1M+ in enterprise deals. Empowering people to deliver.
Basketball
A passionate basketball player, I played in several open-national and collegiate-national level tournaments, as well as NBA India. Amongst other things, basketball has taught me a special way of life.